Name: ITY Soft Matte Lip Mud
Brand: ITY
SKU: 860010989531
Price: 19.99 USD
Availability: InStock

Mousse-like Texture
Unique mud texture creates easy-applied and comfort experience.

Ultra Matte Finish Clay Lipstick
Conceal lip lines and wrinkles

Rich Pigment
Vivid matte lipstick delivers a powerful look.

Easy Apply
The extra large wand of the mud lipstick applies the rich, creamy formula in just one swipe.

For Lip, Cheek and Eyes!
Dabbed on the cheek or eyes, the lip and cheek mud serves as a versatile blush or eyeshadow. It's an easy makeup solution for those who appreciate simplicity and elegance.

Easy To Go
The matte liquid lipstick is the perfect size for touch-ups and to carry in your bag, always ready to make you shine with its long-lasting, velvety finish.

Sensitive Skin Safe
With 100% vegan ingredients, feel free to dab the lip cheek mud on your cheek to highlight the look. This versatile product adds a natural flush of color, enhancing your natural beauty.

Double the Size, Not the Price!
We've upgraded our signature lip mud to 0.14 Fl oz/4g, doubling the net weight for an even more satisfying experience!

Larger Applicator
Experience smoother and more precise application for a flawless finish every time with larger applicator!

10 Specially Curated Shades
Unleash your unique style with a palette that speaks volumes from any shades from nude to black!

WHY CHOOSE INTO YOU

100% Cruelty Free We promise
don't test on animals

Clean Beauty We aim to make
safe & clean products

Vegan Ingredients We use plant-based
material & vegan friendly

Love it!

I wasn’t sure what to expect and I was pleasantly surprised. I love the color and texture of this product. It really gives a pretty flush of color and isn’t too dry. I’ll be buying more colors!

Babe! Thanks for your amazing comment! The 09-radiance shade looks amazing on you! So GORGEOUSSSSSSS

Love it!

These lipsticks are super smooth and soft. Leaves no residues and the colors are very flattering. Only downside is that they don’t last long, but they’re still a 10. Will continue buying these.

Crazy matte and light, but a little drying

My mind was so blown when I put this on, it SERIOUSLY smoothed and matteified. This formula is amazing, never felt anything like it! Feels soooo light, more like powder than liquid. Really nice and blendable. If you want full coverage you may need a second dip. Now I just wish they had a more bright red color and maybe a pure black. I will mention once I wiped it off, I could see my lip skin flaking/dry (you can see a bit of the result in my Apricot photo), so make sure you do a proper lip scrub before using! I'll try that next time. Pictures are Radiance (pink) and Apricot (nude). Sorry about the crooked nose ring lol.

Hi there! Thank you for taking the time to share your thoughts on our ITY Soft Matte Lip Mud. We're thrilled to hear that you were blown away by the smoothing and matte effect of our formula. We appreciate your feedback on the color options and will definitely take it into consideration for future development! By the way, our 05-Truffle is the shade in black that is specially created! As for the dryness, we recommend exfoliating your lips before application for a smoother finish. Thank you for choosing our product and we hope you continue to enjoy it!

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