About us

INTO YOU, born on December 31, 2019, is a cutting-edge fashion beauty brand of China. Committed to continuous innovation, breaking the single form and content of beauty products on the market, and becoming a pioneer of beauty fashion in the new era in the trend of chasing fashion.

In the early days of its founding, continuous research and experimentation laid a solid foundation for the development of new types of Lip Mud, and received great response as soon as it went on the market.

In order to bring consumers more trendy and innovative makeup, INTO YOU wants to return to the essence of makeup, starting from lip products, innovating makeup categories, highlighting the beauty of makeup and modern women, and leading innovative makeup.