ITY IS 100% CRUELTY-FREE
Unveiling the ITY Soft Matte Lip Mud, a beauty essential that redefines versatility. This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte finish that's ideal for any event.
ITY Matte Lip Mud is a groundbreaking product that's crafted to offer you a long-lasting, radiant look. Its distinctive formulation is kind to the skin, making it a perfect match for all skin types. The mud-like consistency is a breeze to apply and blend, promising a seamless finish every time.
Whether you're aiming to infuse a dash of color to your lips or cheeks, ITY Soft Matte Lip Mud is your ultimate beauty companion. Its deep pigment ensures a bold, lively look that stays put all day.
So, if you're on the hunt for a multifaceted, superior cosmetic product that's perfect for any occasion, your search ends with ITY's shero super matte lip and cheek mud. Discover the allure of a soft matte lipstick that's designed to captivate.
Net Weight: 4g / 0.14oz
Blush: Apply a dab after your base makeup, blend it seamlessly with your fingertips, and voilà! You're ready to rock your look!
Contains All Vegan Ingredients
01-Earthy: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Diisostearyl Malate, CI 77891, Polyglyceryl-2 Triisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77492, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, CI 77491, CI 77499, CI 15850, Polyglyceryl-2 Diisostearate, Fragrance(Parfum), Dehydroacetic Acid, Silica Dimethyl Silylate
02-Petal: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Diisostearyl Malate, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77492, Polyglyceryl-2 Triisostearate,Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, CI 15850, Polyglyceryl-2 Diisostearate, CI 77499, Fragrance(Parfum), Dehydroacetic Acid,Silica Dimethyl Silylate
03-Berrylicious: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Diisostearyl Malate, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polyglyceryl-2 Triisostearate, CI 77492, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, CI 77499, CI 15850, Polyglyceryl-2 Diisostearate, CI 17200, Fragrance(Parfum), Dehydroacetic Acid, Silica Dimethyl Silylate
04-Apricot: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Diisostearyl Malate, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77492, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, CI 77491, Isononyl Isononanoate, Ethylene/Propylene/Styrene Copolymer, CI 77499, Fragrance(Parfum), CI 15850, Dehydroacetic Acid, Polyglyceryl-2 Diisostearate, Sorbitan Oleate, Bis-PEG-15 Dimethicone/IPDI Copolymer, Isopropyl Titanium Triisostearate, PEG-2 Soyamine, Silica Dimethyl Silylate
05-Truffle: Dimethicone, Dimethicone Crosspolymer, Tribehenin, CI 77499, Diisostearyl Malate, CI 77491, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, Isononyl Isononanoate, Ethylene/Propylene/Styrene Copolymer, Fragrance(Parfum), Dehydroacetic Acid, Sorbitan Oleate, Bis-PEG-15 Dimethicone/IPDI Copolymer, Isopropyl Titanium Triisostearate, PEG-2 Soyamine, Silica Dimethyl Silylate, CI 77492, CI 15850, Polyglyceryl-2 Diisostearate
06-Ruby: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Polyglyceryl-2 Triisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Diisostearyl Malate, CI 15985, CI 77491, CI 15850, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, Polyglyceryl-2 Diisostearate, CI 17200, CI 77499, CI 16035, Fragrance(Parfum), Dehydroacetic Acid, Silica Dimethyl Silylate
08-Embered: Dimethicone, Dimethicone Crosspolymer, Tribehenin,Diisostearyl Malate, CI 77891, Polyglyceryl-2 Triisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77491, Cetyl PEG/PPG-10/1 Dimethicone,Sorbitan Isostearate, VP/Hexadecene Copolymer, CI 77492,CI 77499, Fragrance, CI 1585,Polyglyceryl-2 Diisostearate, Dehydroacetic Acid, Methyl Hydrogenated Rosinate
09-Radiance: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, CI 19140, CI 15850, CI 77491, Polyglyceryl-2 Diisostearate, CI 15985, CI 45410, Fragrance, Dehydroacetic Acid, Silica Dimethyl Silylate
10-Orchid: Dimethicone, Dimethicone Crosspolymer, Tribehenin, Polyglyceryl-2 Triisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 45410, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, VP/Hexadecene Copolymer, Diisostearyl Malate, CI 77891, CI 19140, Polyglyceryl-2 Diisostearate, CI 17200, Fragrance, Dehydroacetic Acid, CI 42090, Silica Dimethyl Silylate
INNOVATIVE MATTE
Mousse-like TextureUltra Matte Finish Clay Lipstick
Conceal lip lines and wrinkles
Rich Pigment
Vivid matte lipstick delivers a powerful look.
Three-in-One
For Lip, Cheek and Eyes!
Easy To Go
The matte liquid lipstick is the perfect size for touch-ups and to carry in your bag, always ready to make you shine with its long-lasting, velvety finish.
Sensitive Skin Safe
With 100% vegan ingredients, feel free to dab the lip cheek mud on your cheek to highlight the look. This versatile product adds a natural flush of color, enhancing your natural beauty.
Upgraded Version!
Double the Size, Not the Price!
Larger Applicator
Experience smoother and more precise application for a flawless finish every time with larger applicator!
10 Specially Curated Shades
Unleash your unique style with a palette that speaks volumes from any shades from nude to black!
I wasn’t sure what to expect and I was pleasantly surprised. I love the color and texture of this product. It really gives a pretty flush of color and isn’t too dry. I’ll be buying more colors!
Babe! Thanks for your amazing comment! The 09-radiance shade looks amazing on you! So GORGEOUSSSSSSS
These lipsticks are super smooth and soft. Leaves no residues and the colors are very flattering. Only downside is that they don’t last long, but they’re still a 10. Will continue buying these.
My mind was so blown when I put this on, it SERIOUSLY smoothed and matteified. This formula is amazing, never felt anything like it! Feels soooo light, more like powder than liquid. Really nice and blendable. If you want full coverage you may need a second dip. Now I just wish they had a more bright red color and maybe a pure black. I will mention once I wiped it off, I could see my lip skin flaking/dry (you can see a bit of the result in my Apricot photo), so make sure you do a proper lip scrub before using! I'll try that next time. Pictures are Radiance (pink) and Apricot (nude). Sorry about the crooked nose ring lol.
Hi there! Thank you for taking the time to share your thoughts on our ITY Soft Matte Lip Mud. We're thrilled to hear that you were blown away by the smoothing and matte effect of our formula. We appreciate your feedback on the color options and will definitely take it into consideration for future development! By the way, our 05-Truffle is the shade in black that is specially created! As for the dryness, we recommend exfoliating your lips before application for a smoother finish. Thank you for choosing our product and we hope you continue to enjoy it!