Product details

ITY IS 100% CRUELTY-FREE

Unveiling the ITY SHERO Soft Matte Lip Mud, a beauty essential that redefines versatility. This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte finish that's ideal for any event.

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Innovative Matte

Mousse-like TextureUnique mud texture creates easy-applied and comfort experience.

Ultra Matte Finish Clay Lipstick
Conceal lip lines and wrinkles

Rich Pigment
Vivid matte lipstick delivers a powerful look.

Easy ApplyThe extra large wand of the mud lipstick applies the rich, creamy formula in just one swipe.

Three-in-One

For Lip, Cheek and Eyes!Dabbed on the cheek or eyes, the lip and cheek mud serves as a versatile blush or eyeshadow. It's an easy makeup solution for those who appreciate simplicity and elegance.

Easy To Go
The matte liquid lipstick is the perfect size for touch-ups and to carry in your bag, always ready to make you shine with its long-lasting, velvety finish.

Sensitive Skin Safe
With 100% vegan ingredients, feel free to dab the lip cheek mud on your cheek to highlight the look. This versatile product adds a natural flush of color, enhancing your natural beauty.

Upgraded Version!

Double the Size, Not the Price!We've upgraded our signature lip mud to 0.14 Fl oz/4g, doubling the net weight for an even more satisfying experience!

Larger Applicator
Experience smoother and more precise application for a flawless finish every time with larger applicator!

10 Specially Curated Shades
Unleash your unique style with a palette that speaks volumes from any shades from nude to black!

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  • 5 stars: 4 (67%)
  • 4 stars: 2 (33%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Arezo Abdul Jalil
Espresso lipstick

Loved it! its matte but not drying which is great. The colour is super pigmented too~ and shipping was fast~

B
Basil
Completely Essential Brown Red!

ES06 is my literal one and only holy Grail Lip product, it's such a fantastic brown red color that also sheers out and blends wonderfully. I can put this over a balm during the day and have a gentle red flush, and in the evening I can feather it out and build it to the perfect red and tap the excess all over as a blush. It's my all occasions lipstick!
Please never stop selling this!

M
Mei
Amazing!

Packing is amazing and the formula is not bad

T
T Williams
Love the lip color

Love it nice matt finish…

M
Maria Briones
Gorgeous

I really love it!!!!❤️❤️❤️

s
stephanie m.

Love the colour and the velvety feel of this lip colour but its staying power isn’t as good as promised which is why I ticked like instead of love the product.