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Moisture Cushion Foundation

Hydrating Formula (Recommended for Dry Skin)

Deep Hydration: Infused with over 75% hydrating essence for all-day moisture.

Dewy Glow: Achieves a luminous, smooth finish without tightness or patchiness.

Best For: Dry skin seeking a fresh, hydrated complexion with soft-focus coverage.

Long-Wear Concealing Cushion Foundation

Matte Formula (Recommended for Oily Skin)

Oil-Control Film: Features a slow-set system for smooth, buildable layers without caking.

Refined Matte Finish: Conceals imperfections while controlling shine.

Best For: Oily or combination skin aiming for a long-lasting, velvety finish.

Powered by Botanical Ingredients

Flawless Lavender (L): Niacinamide, calendula, rose – for a clean, refreshed feel

Soft Glow Lavender (M): Centella, rose – soothing and cooling on contact

FAQs

Q1: Does the Purple Cushion require activation before use?

Most traditional cushions do not undergo a “pressing” step during production, which can result in separation of oil and pigment over time. That’s why they typically require activation after opening to blend the formula.

The INTO YOU Purple Cushion includes a special "pressing" step during production to ensure the essence and base are thoroughly blended. It’s ready to use right after opening—no activation needed.

Q2: How can I achieve a flawless, refined finish?

The Purple Cushion is infused with a rich cream foundation. Gently press the puff to pick up the right amount of product. Before applying, lightly tap the puff on the inner lid to remove any excess. Start by patting the product onto areas with the most visible imperfections or on the center of the face, then blend out evenly. Use the pointed tip of the puff to apply extra coverage around the nose, mouth, or any area that needs refinement. This technique delivers a smooth, lightweight, and naturally flawless look that adheres seamlessly to the skin.

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