Product details

Description

ITY SHERO Soft Matte Lip Mud

ITY IS 100% CRUELTY-FREE

Unveiling the ITY Soft Matte Lip Mud, a beauty essential that redefines versatility. This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte finish that's ideal for any event.

ITY Matte Lip Mud is a groundbreaking product that's crafted to offer you a long-lasting, radiant look. Its distinctive formulation is kind to the skin, making it a perfect match for all skin types. The mud-like consistency is a breeze to apply and blend, promising a seamless finish every time.

Whether you're aiming to infuse a dash of color to your lips or cheeks, ITY Soft Matte Lip Mud is your ultimate beauty companion. Its deep pigment ensures a bold, lively look that stays put all day.

So, if you're on the hunt for a multifaceted, superior cosmetic product that's perfect for any occasion, your search ends with ITY's shero super matte lip and cheek mud. Discover the allure of a soft matte lipstick that's designed to captivate.

Net Weight: 4g / 0.14oz

ITY IS 100% CRUELTY-FREE

Unveiling the ITY SHERO Soft Matte Lip Mud, a beauty essential that redefines versatility. This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte finish that's ideal for any event.

View more

Innovative Matte

Mousse-like TextureUnique mud texture creates easy-applied and comfort experience.

Ultra Matte Finish Clay Lipstick
Conceal lip lines and wrinkles

Rich Pigment
Vivid matte lipstick delivers a powerful look.

Easy ApplyThe extra large wand of the mud lipstick applies the rich, creamy formula in just one swipe.

Three-in-One

For Lip, Cheek and Eyes!Dabbed on the cheek or eyes, the lip and cheek mud serves as a versatile blush or eyeshadow. It's an easy makeup solution for those who appreciate simplicity and elegance.

Easy To Go
The matte liquid lipstick is the perfect size for touch-ups and to carry in your bag, always ready to make you shine with its long-lasting, velvety finish.

Sensitive Skin Safe
With 100% vegan ingredients, feel free to dab the lip cheek mud on your cheek to highlight the look. This versatile product adds a natural flush of color, enhancing your natural beauty.

Upgraded Version!

Double the Size, Not the Price!We've upgraded our signature lip mud to 0.14 Fl oz/4g, doubling the net weight for an even more satisfying experience!

Larger Applicator
Experience smoother and more precise application for a flawless finish every time with larger applicator!

10 Specially Curated Shades
Unleash your unique style with a palette that speaks volumes from any shades from nude to black!

Shop Now
  • 5 stars: 18 (95%)
  • 4 stars: 1 (5%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous
It's okay product but honestly in my opinion

It's okay product but honestly in my opinion the Into You Airy Lip Mud is better and looks nicer and more "clean" on my lips, but it's just my opinion and preference. The difference is that this lip mud is more on thicker side and the Airy is more lightweight on lips 🥰 On my photo the red one is this lip mud and the pink one is the airy lip mud

F
Fiona
Amazing lip muds with beautiful color 😍

I love this product. It goes on smoothly. The color is so cute. I got radiance, ruby and embered color. They do not dry out my lips. They are my go to products now. I get so many compliments wearing them 😋

A
Anjali N.
I love ITY!!

I have been looking for the right lipstick for ages!! I’ve always thought that the matte finish suited me more and the soft creamy texture on the lips is something I preferred. This was the perfect mix. I have a bundle now and I know I’ll come for a bundle more.

T
Talia Wolf
Amazing and surprising

I got Petal and Radiance. I tried Radiance first and was very impressed with the staying power of the formula. I did get transfer, onto a cup I was drinking from. But then I also ate dinner, and I still had color on my lips. Which doesn't happen for a lot of other brands I've tried. This formula is so soft and blends out flawlessly. It achieves that douyin lip look so well. And it feels like I'm not really wearing anything. Plus, if you have any issues at all, the customer service is so nice and quick to fix anything. Love this brand. (photos are in bathroom lighting)

D
Danielle L
Love it!

I wasn’t sure what to expect and I was pleasantly surprised. I love the color and texture of this product. It really gives a pretty flush of color and isn’t too dry. I’ll be buying more colors!

Babe! Thanks for your amazing comment! The 09-radiance shade looks amazing on you! So GORGEOUSSSSSSS

A
Ariana Pedrosa
Crazy matte and light, but a little drying

My mind was so blown when I put this on, it SERIOUSLY smoothed and matteified. This formula is amazing, never felt anything like it! Feels soooo light, more like powder than liquid. Really nice and blendable. If you want full coverage you may need a second dip. Now I just wish they had a more bright red color and maybe a pure black. I will mention once I wiped it off, I could see my lip skin flaking/dry (you can see a bit of the result in my Apricot photo), so make sure you do a proper lip scrub before using! I'll try that next time. Pictures are Radiance (pink) and Apricot (nude). Sorry about the crooked nose ring lol.

Hi there! Thank you for taking the time to share your thoughts on our ITY Soft Matte Lip Mud. We're thrilled to hear that you were blown away by the smoothing and matte effect of our formula. We appreciate your feedback on the color options and will definitely take it into consideration for future development! By the way, our 05-Truffle is the shade in black that is specially created! As for the dryness, we recommend exfoliating your lips before application for a smoother finish. Thank you for choosing our product and we hope you continue to enjoy it!

Y
Yuxuan Fang
Love it!

Bought for my Halloween look and received today. I was surprised! It’s amazing. Love this color!

A
Ally
Yes!!

I love the shade variety and how long it stays on the lips

k
ka
gorgeous!

the formula is so smooth and feels so nice on. color is absolutely gorgeous too!

N
Nadia
Love

Love this shade, would recommend

l
lloniee
Vibrant (Orchid)

Great matte lipstick & I love the color, is vibrant (Orchid), goes well with my med skintone. I love that it’s not too dry on lip.

A
Anonymous
i love

the cutest ever! feels nice

l
laila
hii

very cutesy

K
Kristina
Best lipstick ever

I really love it! Ordering for the second time now! I love the matte look and how convenient the applicator is.

K
Kelley Sharp
Fabulous and Wearable!

I first purchased Berrylicious and Petal after seeing a positive review on youtube. I took a chance during a sale and haven't been disappointed. I have since purchased Embered and Ruby as well. This formula is a soft matte that's very comfortable to wear all day and not drying to the lips at all!

A
Adrienne M
best every day lippie!

I have this Lip Mud in the color Radiance 09. I love everything about it! The texture is matte, but not drying at all! It's the perfect "my lips but better" color, and has become my everyday go to, just when i want to add a little color to my face, it makes me look so alive and perky, instead of drab. I just wish you could tell how much is left in the tube...i can't tell when I'm getting low..so i ordered 2 more! I don't want to be without it! :)

A
A.J.
Gorgeous everyday red | EM07-Red Mauve

I got this with a couple of other shades. Such a pigmented and wearable red. Works even on a bare face without any other makeup. Very little is required. I put four dots on my top lip and 3 on the bottom and blended it out wih my ring finger.

A
A.J.
Absolutely stunning | EM26 Raspberry Mauve

I got three absolutely gorgeous shades. This one is for EM26 Raspberry Mauve, my favorite. It's a gorgeous muted purple. I never buy purple lipstick because of my tan sallow complexion, but this one worked so well for me. It's like a purple nude. If it works for me, it definitely will work for you.

G
Gloria Parra
Love it!

These lipsticks are super smooth and soft. Leaves no residues and the colors are very flattering. Only downside is that they don’t last long, but they’re still a 10. Will continue buying these.