From Lip Care to Color: How INTO YOU's Bare Tint Infuses Skincare Into Lip Makeup

Gone are the days when lip products were either beautiful or beneficial—you no longer have to choose between color and care. INTO YOU Bare Tint Lip Balm blurs the line between makeup and skincare, delivering the benefits of a nourishing treatment with the beauty of a perfect tint. It's makeup that treats your lips while enhancing them, and here's how this innovative formula is redefining lip essentials.

A Skincare-First Approach to Application

It all starts with the applicator. INTO YOU didn't just repackage another lip gloss—they reinvented how you apply color with a skincare-level brush tip designed to elevate your lip care ritual. The inner brush tip feels cool on contact, gliding over the lips with a soft-touch feel that refreshes and soothes.

But the innovation doesn't stop there. Designed for those always on the go, the Bare Tint tube features a clever tail-end punch hole—perfect for clipping onto a bag, hanging on a keychain, or keeping it close in your travel pouch. It's functional beauty at its best, designed for effortless reapplication anywhere, anytime.

Nourish, Glow & Go: The Beauty of Effortless Color

Bare Tint isn't just good for your lips—it looks amazing on them too. The formula features low-stick moisture, meaning it delivers deep hydration with none of the usual stickiness. Your lips feel comfortable and dewy without being weighed down or tacky.

On the surface, Bare Tint creates a luminous glaze effect that gives lips a glossy, healthy-looking finish. It's the kind of glow that feels like a filter in real life—enhancing your natural tone without overpowering it. Whether worn alone for a subtle shine or layered over bare lips for that extra boost, it delivers that coveted "your lips, but better" effect.

The color palette is intentionally understated. With tone-down, low-saturation shades, Bare Tint is curated for effortless everyday beauty. These hues complement your natural lip tone and skin tone, offering a polished look that's perfect for work, errands, dates, or just feeling put together on a casual day.

The Science of Lip Care, Bottled

INTO YOU didn't stop at hydration and shine. What truly makes Bare Tint a game-changer is its 3-in-1 Lip Care Formula, designed to treat your lips today—and improve them over time.

• 5-Minute Hydration Boost: Infused with hyaluronic acid and meadowfoam seed oil, this formula gives lips an instant plump and moisture surge, making them feel fuller and softer within minutes.

• 8-Hour Moisture Lock: A nourishing oil blend seals in hydration, protecting your lips from dryness, environmental stressors, and flaking throughout the day.

• 7-Day Lip Smoothing: Over time, a blend of eight botanical oils works to visibly reduce fine lines and rough texture. In just one week, lips appear smoother, softer, and more even—making Bare Tint as much a treatment as it is a tint.

Beauty Meets Skincare, Seamlessly

INTO YOU's Bare Tint Lip Balm represents the next generation of hybrid beauty—where function and form work together. It's thoughtfully formulated, beautifully packaged, and practically designed. Whether you're refreshing your color mid-day, hydrating on a flight, or heading into a meeting, it gives you one less thing to worry about and one more reason to smile.

With glossy color, real hydration, and long-term care, INTO YOU Bare Tint Lip Balm is proof that your best natural lip products can do more—and look better doing it.