ITY / INTO YOU Iconic Lip Mud

Discover the ITY Lip Mud Collection, the beloved "Lip Mud" texture invented by ITY (INTO YOU)! Available in more than 40 countries and adored by over 80 million INTO YOU fans, this collection boasts over 100 shades to suit every skin tone.

ITY Lip Mud features this unique solid texture, providing full coverage with a smooth, non-drying matte finish. With its high pigment shades and versatility, it's perfect for your lips, cheeks, and even eyes! Making it easy to achieve a chic look for any occasion.